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Modern advertising methods: Tell-a-Friend scriptMore and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many modern advertising methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact. One of the methods that have spawned many success stories in driving traffic into websites is viral marketing (there is a separate chapter on this topic alone towards the end of this book). Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing. Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.
This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing. One of the easiest methods in viral marketing is using a Tell-A-Friend script. This is a simple programming script that you can attach to the programming of your website. Generally, Tell-A-Friends scripts are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members. The basic concept of a Tell-A-Friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust. Tell-A-Friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this modern advertising method. It can be quite sneaky but it is very effective. With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another Tell-A-Friend script. Then the process begins and REPEATS again. As more people use the tell-afriend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.
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